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Data Is Enabling E-Commerce Localization Based on Regional Customs and Preferences

Data Is Enabling E-Commerce Localization Based on Regional Customs and Preferences

Localization has become important to many companies around the world. As e-commerce continues to evolve, business owners are searching for ways to branch out and grow on a global scale.

There are several reasons to localize your business. As new trends emerge, they begin to take shape in real-time. This enables you to expand your customer base and reach larger markets. You will be able to design your brand in a way that resonates with each market.

Data enables e-commerce localization with regional customs and consumer preferences in different locales. Research indicates $1 invested in localization has the potential of returning up to $25.

The taste of your customers will depend on their cultures. Retailers in the overseas locations you choose can increase loyal customer bases. Sales will increase as a result.

How It Works

The $25 return on a $1 investment may sound simple, but there’s a lot to consider. Each region will have its own unique differences. These include:

  • Consumption patterns
  • Cultural preferences
  • Search terms
  • Trends
  • Phrasing

Search rankings look different depending on language and region. The same is true for the ways in which links are promoted. The key is to enlist the help of someone in each region who knows how business works and what consumers there really want.

You also need to know how to price your products. You want a successful conversion in each region, so need to understand how aspects like product design inclinations and payment preferences work.

Develop a localized strategy. This is how you will reach each market. It will help you keep up with customer preferences and future trends. This will also help you when making plans to break into additional markets.

Take Advantage of Real-Time Trends

Today’s business landscape is vast. The internet has enabled business owners to do business in a truly global way. Consumers want a product right now and will look high and low to find it. That’s why your business needs to rank as close to the top of the search results as possible. To do that, you need to be searchable in each market you penetrate.

Customer expectations include same-day shipping, on-demand services, and instant delivery of items such as food.

The need for instant gratification is present in all industries. Companies who offer online shopping need to constantly keep up with new trends to maintain their customer base let alone compete.

Customer behavior is a major part of online shopping. As consumers continually change their buying behaviors, companies must come up with new ways to market their products.

Real-time trends allow you to track the activity and behaviors of your customers. This can be done globally, which enables you to localize.

Online shoppers are trying new behaviors that range from buying new brands to using new methods when purchasing products. This shows more fluidity in shopping and product preferences.

Consumers are forming new buying patterns, using both computers and smartphones to make purchases. This is seen in various markets all over the world and is setting new shopping trends.

Form a Localization Strategy

Localization helps you strengthen your online presence. This means having well-organized websites that are translated accordingly depending on the locale. Your visuals must also appeal to the different cultures where your products are sold.

By also considering the social characteristics of consumers living in these areas, you will have consistent opportunities to reach more customers online. This applies to all industries but is especially talked about in e-commerce.

New digital platforms are popping up all the time, and you need to be prepared to recognize those opportunities when they arise. All websites and advertising materials need to be properly translated to ensure the right language comes across to customers.

Your service should be reliable and cost-effective on a global scale.

Most customers prefer shopping from sites that use their local language. It’s not enough to simply translate website content from one language to another. Customers must receive information about products in the most accurate way possible.

Forming a localization strategy involves understanding your needs and finding people in the various locations where you want to sell who can help you communicate that message most effectively. It is critical to hold e-commerce translation and localization studies regularly to ensure customers perceive your product correctly. This directly impacts your sales in targeted regions, so you will want to continually track this information as you go.

There is fierce competition among leading localized e-commerce sites. Creating a strategy will help you become more competitive as you move into unknown territories.

Keep in mind, localizing your business will require you to launch a store in every country you are targeting. Build your localization strategy around this concept. You will need someone to take the lead in each area, so plan for that in terms of salary, cost, and marketing.

Know your target audiences. Translating the information they will see on your websites is one thing, but localizing it is another entirely. You will need to incorporate other factors such as culture, buying habits, and product preferences into the mix.

Make your e-commerce site customer-oriented. This means it will constantly be under development. It will enable you to make good on those promises of reliable services and fast delivery.

Each time someone visits your site regardless of location, you want to convert them into a paying customer. Your e-commerce strategy can help you do this by creating a recognizable image. Set short and long-term profit goals and stick to them. This will help you see progress as your business grows.

Benefits of Localizing

There are several benefits of localizing your business. Aside from those already mentioned, it makes your business more searchable. This is because the search terms “e-commerce localization” are frequently used in searches by consumers all around the world. Make sure you optimize your web content, and you will be well on your way to showing up several times on the first page of a search.

Localizing helps you develop long-term relationships with customers. You can do this by creating consistent marketing messages. For example, your email marketing campaign, social media, and product descriptions should be similar in terms of recognizable visuals and message delivery.

The actual content and additional details will vary from location to location, but consumers who find you in their country then locate another of your websites should be able to recognize the brand across all platforms.

Localizing strengthens brand awareness. The more customers you reach, the more aware they are of your brand. This translates into more sales for your company.

When consumers recognize your brand regardless of the market, they feel like they know something about your products.

Customers who use your products will develop brand trust. Localizing shows them you are branching out into different markets. Those who have never purchased your products will feel compelled to check it out and may even develop the same trust in your brand before they buy. This is what great marketing is all about, and how localization can help your business grow exponentially.

Localization adds value to your business. The more consumers trust your brand, the more likely they are to tell others about your company. Brand trust is also associated with product quality, which is another reason customers will respond favorably to finding your business in their own hometown.

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